Base London
Base London was founded in 1995 after a niche was spotted in the market branded fashion formal shoes for the high street. Previously consumers had the choice of own label or exclusive designer names with nothing in between. The Base London Brand was launched at around the same time as the lads’ mags hit the shelves for the first time.
These provided the perfect platform to talk directly to the target audience. Keeping in line with consumer needs, the footwear range was expanded to include more casual styles. Base London rapidly earned an excellent reputation for high quality, affordable men’s designer shoes and remains market leader in this arena.
Base London has received public commendation in the form of numerous finalist nominations in the Footwear Brand of the Year category of the FHM/Drapers Footwear Brand Awards. The company has actually gone on to win the award three times - more than any other fashion brand has achieved.
For more information, please visit http://www.baselondon.com